Microsoft vs. Apple

Apple vs. Microsoft
Exercise 3: The two men are Bill Gates (creator of Microsoft) and Steve Jobs       (creator of Apple) Bill Gates is closer to us (the constumer) and tries to attract us to himself and his product (with his fotos) while Steve Jobs insinuates us more his sirious personality during he is more confident and dependable. In my opinion Bill Gates sells his product better and more obvious.
 * Bill Gates is lying on a table next to an computer, in a very relaxed and friendly way. He's also in a very seductive pose (or at least trying to have it).
 * Steve Job is stearing at you, giving you security and confidence. The differences between them are:

Exercise 4:

- "Inspiration unlocks the future; technology will catch up": We think that this means that people appreciate     the technology after approving the design. - "The very best design is often invisible, making it difficult to appreciate": - "In other words, Steve jobs manage to take place in the market by having a nice design.

Exercise 5:

My personal opinion about design compared to technik is, that both elements are necessary for a                 successfull company. If you have got a beautiful design, but the technik doesn't work, the object is               useless. The company has to find a balance between the outside/design and the functional part.

I think that the Design is very importaint. The design let you be more interested in that what you read. A       good design can atract many people's attention. I almost agree with all the points of the article. But I also think that the quality of the program has to be as     good as the design of the product.

'It's clear that both men show different ways to sell the same product (computers). I also agree with you on the fact that design alone is not everything. (Áng.)'